A decade after its debut, the Primo returns—refined and reimagined for Koio’s 10-year anniversary. Crafted in Tuscany from premium Italian pebbled calf leather, it pairs rich texture with a clean, athletic profile. The high-top 8-grommet structure and cushioned ankle collar provide a close, comfortable fit that moves naturally through the day. Its crisp all-white palette and sculpted details make it endlessly versatile—wear it with rolled up, straight-leg pants and a tee for a modern edge, with denim and an overshirt for weekends, or with minimalist sweats for understated off-duty polish.

Handmade in Tuscany, Italy
Constructed from premium Italian pebbled calf leather
Lined with soft Italian calf leather for breathability and comfort
Cushioned ankle collar and padded tongue for a secure, supportive fit
8-grommet lacing system for a secure fit
Set on a stitched Italian 100% rubber sole for lasting traction
Finished with waxed cotton laces
Fitted with a removable OrthoLite® Hybrid™ insole for all-day comfort

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LWG-certified leather: This sneaker is made from leathers that are certified by the Leather Working Group (LWG), meaning they’re responsibly tanned in facilities that safely and carefully manage emissions, energy and water consumption, and waste.

FSC®-certified natural rubber: 50% of this sneaker’s sole is Forest Stewardship Council®-certified (FSC®) natural rubber. This certification ensures the rubber is sourced from a forest that’s responsibly managed to prevent deforestation.

Recycled materials: 40% of this sneaker’s sole is recycled rubber. It also has an OrthoLite® Hybrid insole made with recycled foam and rubber from previous production processes.

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Fits true to size. Take your normal US size.
Only available in full sizes. Go down to the nearest whole size if you wear a half size.
Width D - Standard
Width can be adjusted by tightening/loosening the laces.
Not sure of your size? Reach out to our team for a recommendation.
- Shaft height 4.7 in/ 12 cm
- Please note that measurements may vary by size

Product Measurements based on a size US 09

White Sneakers — Men's

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